‘Magia’ is a visual manifestation of our intrinsic belief that we can infuse a little bit of our Magic into pieces that transcend fashion to become conversation starters.

Our ethos is to create a culture of comfort. We are a Lifestyle brand that seeks to inspire people with the goal of bringing ‘soul’ to ‘street. Wearing our brand makes you one of us. And as part of our soul family, our goal is simply to elevate the way you feel in our garments

Our design philosophy brings in Changing perspectives, through elements of Architecture infused into sporty garments. Merging boundaries of edge and sensuality to create pieces with a technical aesthetic value.

“Conscious consumerism”-is a staple phrase our brand is built upon. We are conscious of how we produce and how you will consume.